Tuesday, February 28, 2012

Ned Jennings: From Farmhand to Businessman

NOTE: This particular post has little to do with clean-living aside from the fact that it deals with agriculture.

Clad in a crisp dress shirt, customary cup of hot coffee in hand, Ned Jennings fits the textbook description of an everyday businessman.  Lounging at a local Starbucks, he’s nearly identical in appearance to the smattering of local businessmen that frequent it: clean-cut, clothes perfectly pressed and the sense that this is a man who is confident in what he does.  Yet for all the stateliness he presents to the world, Jennings understands perfectly well what it means to get down and dirty – since the time he could work, Jennings was tasked with the responsibilities of maintaining a 60-acre farm. 

Be a Clean-Living Consumer

Between the endless bounty of commercials and the disarray of pretty packaging and cluttered grocery store shelves, it’s a miracle anyone manages to decide upon anything when taking a routine trip to the supermarket.  The ease in which companies can now promote their products has resulted in a ceaseless barrage of information that’s left the everyday consumer completely confounded.  With so much hearsay, how can anyone possibly make sense of it all?

Be a clean-living consumer.  It’s so tempting to trust the assertions of an advertisement, or fall prey to a particular product’s convincing claims of superiority, but before you jump the gun on that new-fangled dishwater detergent or sample a delicious-looking frozen dinner, do your research.  Just what are you exposing your body and your household to?  Knowledge is power - use it.  Make informed decisions so that you’re assured the peace of mind that the products you use and the products you consume are safe, healthful, and most of all, good for you. 

That’s where this blog comes in.  The Clean-Living Consumer sheds light on exactly what you need to know before taking that fateful step into your local grocery store.  What’s safe, what isn’t, organic vs. inorganic, and how to make sense of those pesky product labels will all be topics touched upon to aid in the selection of the best and safest products.  Ensure your own well-being and take charge of your grocery shopping experience.  Welcome to the Clean-Living Consumer.